E-commerce: Italy ready for the next step

Up until a decade ago, “e-commerce” was just about the most futuristic concept you could get. The idea of buying goods and services through your computer – and avoiding the crowded streets, packed supermarket car parks and chaotic shopping centres in the process – seemed like something out of a science fiction novel. But why? Well, it was partly down to the lack of companies offering such a service, partly

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UBIQUE – Starting up our MIP experience

Charming for a competition, scalable in real life. This is what sets apart Fabio Masoero Regis and Divya Singh’s project, UBIQUE: an innovative start-up designed for the world of personal luxury goods. Showcased for the first time at “The Mark Challenge”  ̶  a luxury service business plan competition organised by the University of Monaco in Monte Carlo – UBIQUE not only won in its category of MBA/Alumni but also the title of the Best Presentation. Ubique was born out of 4 months of research and the dedication of my

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Project Work Experience

As excited I was for the new learnings, new challenges, a new exposure to the Italian work culture, the same excitement was there in me to experience the new traditions, new lifestyle and most important the delicious food at Sicily. Sicily is the largest and one of the most beautiful islands in the Mediterranean Sea. Getting a Project Work on this island during the summers of 2018 was a bonus

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Representatives Application Bible

How to undertake your MBA in perfect fashion Welcome to our fourth appointment on the international MBA journey! Considering that the next MBA editions are due to start before too long, this time I have decided to shift the nature of our conversation a little bit and make it more informative, sharing with you some advice on the application process. So I thought, “Who better than our course representatives could

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The successes and failures of hashtag marketing

They’ve invaded social networks one by one, from Instagram to Facebook, Twitter and YouTube. Hashtags are now known all around the world. The word was added to the Oxford English Dictionary in 2010 and there is virtually no point in explaining what a hashtag is nowadays. Yet it certainly is worth asking ourselves a rather uncomfortable question. Do we really need hashtags? Do they really help to promote a story,

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Driving into the future

A century after the Model T, electric cars, self-driving vehicles and carsharing are contributing to the latest revolution in the way people drive. Henry Ford’s iconic Model T was launched in Detroit in 1908 and five year later the machine became the first car to be mass produced on an assembly line, with some 15 million exemplars produced over its lifetime. Also known as the Tin Lizzie, the car was

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TOP-10 digital skills every student needs in 2018

Creating wireless working environment Is there a person – student or not – who can survive without a Wi-Fi? It is widespread and very convenient, so it is important to learn how to set up a wireless home network by yourself. Surprisingly, it is simple enough: all you need is to install a modem, launch a new network and learn the services and prices of local providers. Creating backups in

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Pop-up stores: the story of their success

CARPE DIEM Pop-up stores: condensed brand experience Carpe diem, as the Romans used to say. The Roman poet Horace encouraged us to seize the day and it is a lesson that applies to all of the enjoyable things in life, including the wonderfully frivolous delights of shopping. This is exemplified by temporary shops, also known as pop-up stores. They have introduced new dynamics and desires into the retail world by

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Taking charge of your online reputation

As employers increasingly seek information online, a professional online presence can help a job candidate stand above the crowd while digital missteps can add up to lost job opportunities.  Even before a job candidate sits down for an interview, a growing number of employers are doing their homework online, looking for information to either confirm someone has the qualifications – or lacks them – to do the job. Indeed, according

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Startups: the “lean” route to success!

Do you have a brilliant business idea? Are you thinking of launching your own startup? If so, then keep reading and enjoy the tips Antonio Ghezzi, Professor of Strategy & Startups, has shared with us! Startups and entrepreneurship are hot topics. Thus, when we heard of the latest article by Prof. Ghezzi – “Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches” – we jumped at the opportunity to

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