GEMOS: a perfect opportunity to promote my professional profile

As an engine without fuel is nothing, MIP can provide the fuel and I will put the engine. That represents pretty well what I thought when I decided to participate to GEMOS, the Global Executive Master in Operations and Supply Chain at MIP Business School of Politecnico di Milano. I have always considered my professional career as a great opportunity to learn new things, meet people, travel around the world

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How to write a knock-out cover letter

“It’s me! I’m the candidate you’ve been looking for!”

In order to convince a recruiter that you’re the perfect fit for their vacancy, you have to become a chameleon, morphing into the right candidate for the right position over and over again.

To achieve this, it’s vital that you take full advantage of every single second of contact you have with the recruiter, starting from the cover letter you send alongside your CV.

Building and Implementing a Content Marketing plan

For my Master’s Project with Beast Technologies, I had the unique opportunity to develop, plan, and implement a Content Marketing Strategy from scratch that grew our Social Media presence almost 80% in 6 months across Twitter, Instagram, Facebook, and LinkedIn. I am going to try and keep it contained to the key points and small takeaways as I don’t believe that you can just put a blanket strategy for every market.

Milan Summer 2017: Your guide to the must-see events

Anyone who says “Milan empties in the summer” has probably never even been there.
Even in the hottest months of the year, the buzzing capital of Lombardy welcomes millions of tourists from all over the world and attracts people who prefer their entertainment to come in the form of shopping, nightlife, music and culture than beach umbrellas and pedalos.

Five Years After my MBA at MIP

Catching up with our MIP Alumni, Lebanese/Canadian Hadi Ghader has recently ventured into Kuwait’s e-commerce sector. Born and raised in Kuwait, Hadi completed his undergraduate in Supply chain Management from the John Molson Business School at Concordia University in Montreal, Quebec, Canada.
Right after graduation, Hadi moved back to Kuwait and began his journey in the FMCG industry.

La Rinascente becomes benchmark for European competitors

Products by the leading brands, enviable market positioning (its best-known store is in central Milan with views over the Duomo), on-trend accessories, exclusive capsule collections, unique collaborations with the most prestigious designers and an array of display areas guaranteeing an elite shopping experience.

My amazing visit at Tenaris Dalmine SPA

After an interesting prelude by Professor Filippo Rejna the previous evening, our 45-member batch of International Master in Industrial Management students had a brief idea as to what TENARIS Dalmine was about.
However, the company visit that gave us an in-depth insight about its structure and operations on various organizational levels was an experience that will remain unmatched by any words!

Managing work, being a mother and a student, on the i-Flex EMBA program

We all like to say: “If I had had more time then I would have read more/ worked out in the gym/ spent more time with friends or family/ participated in social projects/ made a dream come true/ learned new things… “
And then your baby is born…Boom!
And you start saying that now you’re totally out time… It’s true, now you have an official excuse to skip a lot of tasks, postpone your dreams and goals and just be a parent.

Architectural Milan 2.0

Milan’s new architectural features are innovative, cutting-edge developments and are transforming the appearance of an increasingly cosmopolitan city. The city limits are no longer as clearly defined as they once were, and as the roots of Milan branch out, they become more flexible, smarter – just like the era we live in.

Davide Zanolini, Piaggio Group CMO, on Made in Italy and its future challenges

During the course “Experience Design & Marketing: the Italian Way” the students of the International Master in Multichannel Marketing Management (IM4) were able to analyze cases and strategies undertaken by paramount Italian brands in key sectors like food & wine, design furniture, fashion, automotive and industrial goods. On this occasion, we had the opportunity to interview Davide Zanolini, Executive Vice President WW Marketing & Communication at Piaggio Group and CMO at Piaggio Fast Forward.