William Funck

William Funck

William Funck is a curious, entrepreneurial and multitasked digital marketer. Two years ago he took an IM4 Master’s degree at MIP. He has now been working for well over a year as a digital marketing specialist, with a proven record of driving revenue growth, increasing brand awareness and customer engagement through various digital marketing channels and proficiency in improving brand digital performance through social media marketing, e-mail marketing, Facebook advertising and SEO marketing strategies.

Digital marketing in the music industry

Hello everybody, my name is William Funck and I am a curious, entrepreneurial and multitasked digital marketer.
Two years ago I attended the IM4 master at MIP (those were good times).
I have now been working for well over a year as a digital marketing specialist, building communication plans across various digital channels, conceiving and implementing organic and paid campaigns, in one of the most dynamic and ever-changing fields: the music industry!

What I learnt from inspirational professor Michael Dorsch

If I should point out one of the key factors that’s positively influencing my judgment of the program, I would say professors’ competences and capabilities to share valuable contents, examples and inspire personal reflections on their subject.

What does inspiration mean?

One of the main reasons why I selected the IM4 Master Program among a wide set of possible choices, is the unique opportunity to meet, learn and discuss with inspiring people.

Tech and Trends: What can we expect from the upcoming future?

Every year, both “technology geeks” and “easy-going consumers”, look out for the International CES (Consumer Electronic Show®) kick off in Las Vegas as the moment of truth, namely when the most incredible gears go public.

Powerful model for inspirational leadership

The great inspirational organizations think, act, communicate from the inside-out following a model called “the Golden Circle”.

Global empowerment led by tech giants

According to a KPCB research, 2.8 billion people have access to the web. Nonetheless digital divide (gap in terms of access to and usage of ICT) between developed and developing countries is still very large.