IM4 students have the chance to personally interact with the partners of the master, developing some projects with international companies. One of those stimulating experience was proposed by Nielsen.
The course of marketing decisions aimed at answering to this question. Marketing actions need to be carefully resonate, before applying them, because they will have an impact on the entire marketing mix and consequently on the company. The contribution of Michael Dorsch was extremely useful to understand how to assemble the single tools gained in the previous lessons.