Tecla Lorenzini

Tecla Lorenzini

Feisty-curious girl with a strong entrepreneurial attitude. Grown up in the Fashion Industry - family business since 4 generation - formerly as showroom seller and then as researcher. My studies in Psychology and Communication allowed me to focus on an integrated perspective beside fashion, marketing and psychology. Currently IM4 Master programme at MIP attendee and freelance web designer.

Nielsen Marketing Contest: the winner is…

IM4 students have the chance to personally interact with the partners of the master, developing some projects with international companies. One of those stimulating experience was proposed by Nielsen.

Is there a way for a marketer to take the right decision?

The course of marketing decisions aimed at answering to this question. Marketing actions need to be carefully resonate, before applying them, because they will have an impact on the entire marketing mix and consequently on the company. The contribution of Michael Dorsch was extremely useful to understand how to assemble the single tools gained in the previous lessons.