Many Italian companies have yet to understand the value of blockchain, since it is a complicated subject; we are at the beginning of a long path to see this new paradigm working its way into organisations. I mean, a company knows perfectly well what the Internet is and how to exploit it for business. This is not the case, however, for blockchain. There is no lack of interest, but this often stops at the fields of education and experimentation. In the Italian market we have few solutions currently in production.
While cryptocurrencies are undergoing major downturns, frightening those who had approached them recently and probably scaring them away, I am motivated to share some thoughts. I recognise that you have to be a little reckless to invest in cryptocurrencies. There are those who approach them simply to get some short-lived returns and then there are those who, on the other hand, believe in them deeply; I am referring to the blockchain, because behind this concept there is something more than pure speculation. It’s something broader, which goes beyond just the context of technology.
The world of the blockchain is an extraordinary one because it projects you into the future, revolutionising the business models and reference points to which we have been accustomed, but before doing so, encouraging you to have a peek into the past. This is something that must be done, otherwise we cannot understand the potential of blockchain.