Up until a decade ago, “e-commerce” was just about the most futuristic concept you could get. The idea of buying goods and services through your computer – and avoiding the crowded streets, packed supermarket car parks and chaotic shopping centres in the process – seemed like something out of a science fiction novel. But why? Well, it was partly down to the lack of companies offering such a service, partly
They’ve invaded social networks one by one, from Instagram to Facebook, Twitter and YouTube. Hashtags are now known all around the world. The word was added to the Oxford English Dictionary in 2010 and there is virtually no point in explaining what a hashtag is nowadays. Yet it certainly is worth asking ourselves a rather uncomfortable question. Do we really need hashtags? Do they really help to promote a story,
A century after the Model T, electric cars, self-driving vehicles and carsharing are contributing to the latest revolution in the way people drive. Henry Ford’s iconic Model T was launched in Detroit in 1908 and five year later the machine became the first car to be mass produced on an assembly line, with some 15 million exemplars produced over its lifetime. Also known as the Tin Lizzie, the car was
CARPE DIEM Pop-up stores: condensed brand experience Carpe diem, as the Romans used to say. The Roman poet Horace encouraged us to seize the day and it is a lesson that applies to all of the enjoyable things in life, including the wonderfully frivolous delights of shopping. This is exemplified by temporary shops, also known as pop-up stores. They have introduced new dynamics and desires into the retail world by
As employers increasingly seek information online, a professional online presence can help a job candidate stand above the crowd while digital missteps can add up to lost job opportunities. Even before a job candidate sits down for an interview, a growing number of employers are doing their homework online, looking for information to either confirm someone has the qualifications – or lacks them – to do the job. Indeed, according
START WITH PACKAGING The many stumbling blocks on the road to sustainable packaging Sustainability and success increasingly go hand in hand for brands in today’s market. This is underlined by businesses in the field: in recent years, green approaches have helped numerous companies to relaunch successfully in their own fields or explore new ones. However, while taking an eco-friendly approach may have seemed ground-breaking and original some time ago, due
From the MBA to the presidential campaign. Our Alumnus Jehudi Castro Sierra, Vice-Minister of Digital Economy in Colombia, shares his experience as Chief Technology Officer during Colombian elections. You are a consultant and an entrepreneur but during the Colombian presidential campaign, you played a different role. Can you share this experience with us? My background is as a software developer and I have been leading software development teams in large companies like
In 2017, the global e-commerce market was worth more than $2 trillion. It is a record-breaking figure but more surprises are in store, with an increase of 100% expected by 2021. So should we consider the performances in the world of online shopping a success story? Not exactly: fewer than 4% of desktop users landing on an e-commerce website decide to make a purchase, so it is plain to see
Part friend, part virtual butler – we just can’t do without our voice-technology assistants. They’re in our smartphones, in our homes, in our cars. They’re activated by simply hearing our voices, and – over time – they get to know us. They become familiarised with our vocal timbre, learn to understand our tastes and grow alongside us with every passing day. They guide us, assist us and liberate us. Because
Would you be surprised to learn that people with average IQs outperform those with the highest IQs 70% of the time? This fact certainly flies in the face of traditional thinking.
What is it that makes the difference? Emotional intelligence, that’s what – a critical, if rather intangible factor which exists in each of us to a greater or lesser extent. And there’s the rub; we are not all blessed with innate EQ. However, thankfully, it can be learned.