Luxury is no longer a sector associated with older people, according to a recent market research study presented by Bain & Company at the Worldwide Market Monitor during Osservatorio Altagamma. The yearly event provides in-depth analysis on the sector, delivering an up-to-date snapshot of the health of the global luxury market.
We’re used to rating cities according to their beauty, cultural riches and dynamism or nightlife, but have you ever considered weighing up cities in terms of their reputation?
On the occasion of the Master’s Degree Graduation Ceremony at MIP Politecnico di Milano, Roberto Marani, CEO and Founder at Sorgente Group, Founder and Partner at Milky Way, tells his story.
Could you please introduce yourself, giving us a bit about your background and describing your current business?
Certainly. My name is Roberto Marani and I am 42 years old. In terms of education, my university degree was in Civil Engineering, but before that, I was a soldier.
Sometimes, not even a passion for innovation, lofty professional ambitions and extensive technical skills are enough when it comes to being a successful entrepreneur.
You need specific skills to make the step up to manager. As well as the obvious management skills, it’s vital that you have strategic vision and a clear grasp of economic issues.
Just ask Alessandro Vitale, a man with a passion for new technology who dreamed of becoming an entrepreneur. In order to take his career to the next level, Vitale decided to undertake an MBA.
It was back in 2012 that Harvard Business Review published an almost sacrilegious article under the title “Marketing is dead”.
The headline was a reaction to an adverse climate, both inside and outside companies.
From one side, consumers were beginning to become sceptical and selective when it came to corporate communications, condemning traditional advertising to death in the process.
From the other, CEOs were at their wits end with the demanding approach of CMOs, who were used to requesting economic resources without having to justify the investment or produce evidence of ROI.
The greatest oxymoron of the modern world of work? Easy. “We’re looking for a young graduate with Master’s degree and experience”.
How can it be possible to hit both requirements? Anyone who has gone through a top-level, full-time educational programme is unlikely to have been able to build up a wealth of professional experience.
Yet at the same time, when you’re going for a new job, turning up with a meagre-looking CV heightens your risk of being cast aside and viewed as an under-prepared professional.
So how do you go about convincing a recruiter that you’re somebody to rely on despite your lack of experience?
“Collaboration is the mantra of the i-Flex EMBA” might sound like a bit of an oxymoron.
The statement, by Valentina Nardozi – a key account coordinator at Philip Morris Italia and a student on the International Flex EMBA, MIP’s online international Executive MBA – certainly makes you think. How can it be possible for an 18-month training programme which uses hi-tech digital platforms to ensure everything can be accessed remotely to be considered a hub of collaboration?
Forget the link between “outlet” and “downgrade”.
According to outlet colossus Value Retail, the large number of outlet villages offering high-end clothes and accessories at heavily discounted prices can become important allies for the luxury sector and do more than just supply the convenience factor.
By offering customers a unique and highly polished shopping experience. Take Value Retail outlet villages, for example – they all adhere to strict standards in terms of the aesthetics of the communal areas and the way each individual luxury store is set out.
Fortune favours the brave. But success always rewards the best.
These two sentences go a long way to summing up the experience of Abhilash Rao Nagoji, the young Indian professional who came to MIP in Milan to study on a full-time MBA course.
It was the chance of a lifetime for Abhilash, made possible after he received a prestigious scholarship.