It was the second most-searched word in the world in 2017, after Hurricane Irma. It sparked panic amongst experts in the world of finance and other sectors, making the front pages of newspapers all over the world. We’ve all heard of the gold rush – but we are now living in the age of the Bitcoin rush.
I know, I know. We’re a bit early. But make sure you keep 4 August free.
What are we celebrating? What do you mean?! Since 1988, 4 August has been Mustard Day, a day of celebration dedicated to that classic condiment.
No, this isn’t a joke.
In the world of marketing, every day is the day!
In addition to US National Mustard Day on 4 August, there is also Sweetest Day on 20 October, Ice Cream for Breakfast Day (yes, really) on 3 February and World Sleep Day on 16 March. And so on.