I know, I know. We’re a bit early. But make sure you keep 4 August free.
What are we celebrating? What do you mean?! Since 1988, 4 August has been Mustard Day, a day of celebration dedicated to that classic condiment.
No, this isn’t a joke.
In the world of marketing, every day is the day!
In addition to US National Mustard Day on 4 August, there is also Sweetest Day on 20 October, Ice Cream for Breakfast Day (yes, really) on 3 February and World Sleep Day on 16 March. And so on.