From your smartphone connection to the GPS on your company car via social media, your supermarket loyalty card and cookies on your PC: you’ve surely realised that in every moment of our lives we’re being observed by a great IT eye in the sky which tracks every aspect of our daily routines.
Our buying, consumption and lifestyle habits are constantly being monitored by the companies that accompany us through our day. This monitoring produces an enormous amount of information on us, on our desires and on our movements.
So where does this data end up and what’s its purpose?
The glut of information companies gather on the habits of their customers or users is known as Big Data in business jargon.
It represents a wealth of knowledge that could be used to accurately predict the future and help companies to improve the quality of the products and services they offer on a daily basis.
Could be used, if it weren’t for the lack of professionals on the labour market with the necessary training to analyse the data and turn the numbers into facts, thus painting a truer picture of customers who – unknowingly – have left vital clues along the way.
Is all this really possible?
Absolutely. Let’s take a look at the stats:
Accenture calculates that in the US alone, there are over 30,000 Big Data Analysts available;
Mckinsey estimates that in 2018 there’ll be a 50/60% disparity between supply and demand when it comes to experts in the analysis and evaluation of Big Data;
The European Data Science Academy states that by 2020, demand for Big Data Analysts in Europe will increase by 160%.
But which companies are looking for Big Data professionals?
The first thing you need to know is that the analysis of data and information is a cross-market priority. Indeed, the sectors looking to become masters of the Big Data universe range from telecommunications – which uses the information to locate client and better interact with them – to healthcare, which uses Big Data to deploy ad-hoc services designed to fit client needs.
The search for these so-called data sciences isn’t confined to a particular size of company either. For SMEs, Big Data represents an extraordinary opportunity to take a leap forward and become more competitive, while colossuses like LinkedIn, Google, Amazon and Boston Consulting Group are always on the look-out for talented professionals in the field.
So what do you do?
A great way to ride the wave of the trend and successfully launch yourself onto the work market is undoubtedly to invest in specialized training such as MIP International Master in Business Analytics and Big Data or to undertake the MBA program with an ad-hoc Big Data Management Bootcamp.
Honing your skills in the area means you’ll become a sought-after resource – and a very precious one at that.
Someone who can vouch for that is MIP MBA student Pradeep Bhat, who – thanks to the Big Data Analytics courses offered by the Italian business school – landed a summer internship at IBM Business Analytics, supporting financial services companies trying to increase sales.
It’s an example of an innovative experience designed to prepare you for future challenges and direct your professional career towards fertile ground, as Pradeep Bhat himself confirms:
“It was exciting for me to be a part of a new era of computing systems […] It helped me shift the direction of my career”.
An incredible opportunity you can’t afford to miss out on!