Practical insights are amplified through platforms where students are given the leverage to be exposed to the domain in which they dream of excelling. The Master in Luxury Management course incorporated a study tour in order to provide students with a taste of the European arena of luxury.
Practical learning stimulates academic training and extensively broadens students’ perspectives. Every day involves hands-on research, which is of fundamental importance within the luxury domain. In order to build upon such experiences, the students went on a study tour to Paris – the city of leading flagship stores, museums and astounding boutiques of this luxury hub. They embarked upon their journey of diving deeply into luxury in its finest setting.
The first day comprised a visit to the Louis Vuitton headquarters. This museum displayed works of art, heritage, culture and craftsmanship of the branded house since inception. Every piece had a story to tell. The passion, drive and motivation of the founder inspired everyone and was evident in his well-crafted assembly of merchandise. The students also gained an insight into the brand journey, which is paramount.
Moving on to day two, the students visited the Champagne district in France. Champagne is an embodiment of pure luxury, from its place of production to the processes and distillation and storage techniques. The students were taken through all the processes with great attention to detail. Along with learning the process flow, they were also taken for a fine-dining experience with Champagne tasting, which was truly luxurious.
Thereafter, the third day was extremely well spent at the Christian Dior couture museum. This gave every student the desired knowledge of how to design a beautiful visual display, handcrafted expertise, creativity and extravagance. After the enchanting visit, the students were given an enriching lecture on the retail industry and its key nuances. The grace, elegance and female delineation were depicted in a captivating, yet informative fashion.
Arriving at day four, this day was thrilling for every student. The luxury quiz motivated them to get out and explore the most luxurious streets of Paris, discovering more about window displays, history and heritage and the visual merchandising of brands. Interaction with the store managers also gave them a broader perspective on brand identity. The day concluded with a conference with a corporate beauty expert who had extensive experience across borders for beauty travel retail. This was very beneficial in understanding the luxury beauty industry and its glorious prospects.
Finally, the last day encompassed a visit to the Grand Perfume Museum, which was alluring. The students were taken through the invigorating history related to olfactory elements, from the genesis of fragrances to fashion houses adopting fragrance-making and its evolution. It was intriguing to hear the story of each fragrance.
Speaking of European luxury, the laudable brands have different perspectives and means of communication and operations, based on their country of origin, which is another piece of business acumen to which the students were granted an insight. As students of luxury management, this coaching provided them with the intricacy of managing a brand while continually imparting excellence.
The tour was informative and organised so as to give students a wider perspective, enhance their classroom learning about brand identities and broaden their scope in this enchanting world of luxury. As aspirants to kick-starting careers in the luxury domain, this experience enriched them and galvanized their goals.