Tag: "IBM"

The Value of IM4 Partners

The 1st edition of the IM4 or Master’s of International Multichannel Marketing Management kicked off in September of 2015. Since starting, it has been a flurry of activity, experiences, case studies, lectures, and workshops.

IBM and business analytics: former MBA Pradeep Bhat’s gamble

The course about big data analytics during an MBA at MIP Politecnico di Milano marked Pradeep Bhat’s career as a business analyst at IBM. He recounts it in an interview with Business Because.