According to the latest research by Deloitte, reported by the Il Sole 24 Ore business publication, Italy is still the global leader when it comes to the production and sale of high-end products.
Tag: "Made in Italy"
During the course “Experience Design & Marketing: the Italian Way” the students of the International Master in Multichannel Marketing Management (IM4) were able to analyze cases and strategies undertaken by paramount Italian brands in key sectors like food & wine, design furniture, fashion, automotive and industrial goods.
During the course “Experience Design & Marketing: the Italian Way” we had the opportunity to interview Marina Cvetic Masciarelli, CEO & President of Masciarelli Tenute Agricole – a symbol of Italian wine and protagonist of the success of modern wine production.
The boost to economic recovery comes from the Fashion & Design sector that has always a driver of the “Made in Italy” label, according to the ISTAT data processed by the Intesa Sanpaolo Directorate of studies and research.