Tag: "Michael Dorsch"

What I learnt from inspirational professor Michael Dorsch

If I should point out one of the key factors that’s positively influencing my judgment of the program, I would say professors’ competences and capabilities to share valuable contents, examples and inspire personal reflections on their subject.

Is there a way for a marketer to take the right decision?

The course of marketing decisions aimed at answering to this question. Marketing actions need to be carefully resonate, before applying them, because they will have an impact on the entire marketing mix and consequently on the company. The contribution of Michael Dorsch was extremely useful to understand how to assemble the single tools gained in the previous lessons.