Tag: "Roberto Verganti"

Laboratory of creativity for marketing innovation

Students from the International Master in Multichannel Marketing Management had the chance to be part of the Innovation Design class held by Pr. Roberto Verganti. Professor Verganti, author, self-entrepreneur, is also a researcher in the Innovation field specialized in product innovation.

Business Transformation through Radical Circles

How can one successfully transform a business? Let’s look at one of the most dramatic and successful business transformations in recent history: Microsoft’s creation of the Xbox in 2000. How is it possible that a giant like Microsoft, totally focused on software and with business clients and productivity applications its stronghold, decided to dive into a world of hardware, young consumers, and entertainment? How did it happen that Microsoft developed

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Vision transformation through radical circles: Enhancing innovation capability development

How was it possible that a giant like Microsoft, totally focused on software, with a strong hold on business clients and productivity applications, decided to dive into a journey made of hardware, young consumers, and entertainment? How did it happen that Microsoft developed a totally new platform, the Xbox, with an operative system that was incompatible with Windows, its incumbent core technology?