Tag: "Xbox"

Business Transformation through Radical Circles

How can one successfully transform a business? Let’s look at one of the most dramatic and successful business transformations in recent history: Microsoft’s creation of the Xbox in 2000. How is it possible that a giant like Microsoft, totally focused on software and with business clients and productivity applications its stronghold, decided to dive into a world of hardware, young consumers, and entertainment? How did it happen that Microsoft developed

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Vision transformation through radical circles: Enhancing innovation capability development

How was it possible that a giant like Microsoft, totally focused on software, with a strong hold on business clients and productivity applications, decided to dive into a journey made of hardware, young consumers, and entertainment? How did it happen that Microsoft developed a totally new platform, the Xbox, with an operative system that was incompatible with Windows, its incumbent core technology?