Robert, a Midwest boy from Kansas City - Missouri - is an alumnus of the International Master in Multichannel Marketing Management – IM4. He is passionate about life and figuring out what it means to be globally connected. He is passionate about Brand Management, Digital Strategy, Communication, Pricing, and Marketing across cultures!
For my Master’s Project with Beast Technologies, I had the unique opportunity to develop, plan, and implement a Content Marketing Strategy from scratch that grew our Social Media presence almost 80% in 6 months across Twitter, Instagram, Facebook, and LinkedIn. I am going to try and keep it contained to the key points and small takeaways as I don’t believe that you can just put a blanket strategy for every market.
At what point do you stop saying you work for a start up? Meaning you cannot be a start up forever, I mean all companies started up from somewhere. But in order to scale your start up must grow and after time it is no longer a start up and needs to start taking steps to grow, be acquired, or go public.
About 8 months ago I serendipitously got a call about a job working for a Milan based Start Up from a Blog Post I wrote about my experience coaching American Football in Italy. One that has provided me with such an experience and lessons learned. There are many lessons I have learned and many more to learn along the way. But a few key takeaways to share for those looking at joining a start up or want to join a start up.
Choosing to do a Master’s Program at MIP has been a great experience. One of the amazing things that I had the opportunity to do while attending MIP was getting to study for 2 weeks in that beautiful Barcelona, Spain as part of MIP and eada partnership.
To say that this team is transforming is an understatement. After a slow start to the season, The #SeamenMilano have gone through some tough learning lessons with a young and explosive QB at the helm in Garrett Saffron and an emerging leader in HARD hitting SS David Guthrie. A few weekends ago, we embarked on the long bus ride to Belgrade, Serbia for our first of 2 European Championship Qualifying
For my project work at school I was fortunate enough to serendipitously fall into a role at an Italian Based, Global, eCommerce start-up with clients around the world.
Studying abroad whether you are in undergrad, or for a Master’s program provides a unique and unforgettable experience! That experience will come with memories, friendships, and moments captured that you will never forget. But what about the challenges?
My journey back to school and across the world to Milan has flown by! 8 months ago I hopped on a plane with my girlfriend, next stop, Milan. Why Milan?
The transition from player to coach has been a wonderful experience full of emotions. One of the reasons I wanted to be involved in this experience is I wanted to continue being around the game I love, but I also wanted to transfer my knowledge and experience to help others from a culture where this sport is not mainstream and help them learn and grow.
A few weeks ago we had some fantastic classes around the 3 C’s of pricing: Customers, Competitors, Company. Our lectures were focused around Customer and Competitor pricing as these 2 drive a lot of the pricing decisions in the current market.