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Watch out! Common social media slip-ups

Social media might be fertile ground for marketing, but it can also be a space packed with potential pitfalls. Opening an account and starting to post on social media is so easy a child could do it – all you have to do is sign up, and platforms like Facebook, Twitter, LinkedIn, Instagram and Pinterest become great soapboxes for companies. With some investment, however small, posts can acquire greater visibility

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Chatbot: the new marketing “ambassadors”

Companies are opening their arms to the world of artificial intelligence and letting chatbots do the talking. These programmes engage in dialogue with us on websites, social networks and apps, taking the place – at least in part – of human beings. We’ve all dealt with them, and sometimes we come to think of them like proper people. Companies have even started giving them names: Siri is the virtual butler

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How blockchain can help the environment

Blockchain, cryptocurrency, nodes, ledgers, transactions and blocks are just a few of the hottest terms in the field of innovative tech right now. Yet often the meaning of these terms can be unclear. Let’s try and make some sense of them by answering some of the most common questions in this area. What’s blockchain? How does it work? What are the main benefits? And how many sectors can it be

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Artificial Influencers attract widespread interest from the most trend-conscious brands

Miquela Sousa – or Lil Miquela to her friends – is a beautiful American model with Spanish and Brazilian features. Aged around 20, she loves fashion and rap music. She also likes playing sports and spending her free time with her numerous friends. She can often be found taking a dip in the pool, enjoying the pleasures of the palate – including junk food at times – and making appearances

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Rebel talent helps careers

“I rebel, therefore I exist,” said Albert Camus. Questioning the rules and refusing to accept clichés allows people to leave behind the grey area of passive resignation and the swamp of mediocrity, asserting their individuality. It is a positive and profitable attitude that can stimulate intelligence and lead to professional success, helping people to stand out from the crowd and spurring them on to give their utmost at all times,

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Sustainability: the right choice for 55% of consumers and a huge opportunity for companies

Sustainability: everybody talks about it, but few actually practise what they preach. It’s a massive challenge for every company on the planet. Brands are having to revolutionise their products and processes in order to reduce the environmental and social impact of their businesses, but it’s not always easy for mere consumers to get involved. Currently, customers – stakeholders in and citizens of a world that is becoming increasingly polluted as

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The 4th Industrial Revolution is here

End-to-end digitalization, cutting-edge technology, interconnectivity and the growing role of customers in shaping products and services are revolutionizing the way manufacturers operate.

E-commerce: Italy ready for the next step

Up until a decade ago, “e-commerce” was just about the most futuristic concept you could get. The idea of buying goods and services through your computer – and avoiding the crowded streets, packed supermarket car parks and chaotic shopping centres in the process – seemed like something out of a science fiction novel. But why? Well, it was partly down to the lack of companies offering such a service, partly

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The successes and failures of hashtag marketing

They’ve invaded social networks one by one, from Instagram to Facebook, Twitter and YouTube. Hashtags are now known all around the world. The word was added to the Oxford English Dictionary in 2010 and there is virtually no point in explaining what a hashtag is nowadays. Yet it certainly is worth asking ourselves a rather uncomfortable question. Do we really need hashtags? Do they really help to promote a story,

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Driving into the future

A century after the Model T, electric cars, self-driving vehicles and carsharing are contributing to the latest revolution in the way people drive. Henry Ford’s iconic Model T was launched in Detroit in 1908 and five year later the machine became the first car to be mass produced on an assembly line, with some 15 million exemplars produced over its lifetime. Also known as the Tin Lizzie, the car was

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