My choice

I chose the programme in Multichannel Marketing Management at Politecnico di Milano due to its contents, which best suited my interests. First of all, the environment seemed to be very stimulating and international. Then, as the global marketing scenario was changing dramatically toward a digitalised environment, it had opened up the need to study this subject in a more analytic way. The Specialized Master at Politecnico has offered me unique pathways to an advanced knowledge of both marketing philosophy, business as well as marketing strategy and analytical skills (e.g. Applied Statistics, Demand Forecasting).

Main takeaways from the Master

  • I have increased my knowledge in business related-subjects. This is crucial for me because I have a political science background.
  • My English has improved significantly since the beginning of the master.
  • I developed cross-cultural skills. Indeed, I feel very comfortable working in multicultural teams because about 90% of my class is made up of foreigner students (14 nationalities).

Who I am

I am an Italian student who is always looking for new stimuli and challenges to grow both as person and professional. I love doing sports. In fact, I used to do track and field and play soccer during my High School and BA years.
Three years ago, I went to Swaziland, Africa as volunteer. That experience taught me key life principles. The following African proverb is one my favorite: “If you want to go fast, go alone. If you want to go far, go together”

Contact me: ambassador.sofia@mip.polimi.it