Marketing supremo Seth Godin, aquatic explorer Fabien Cousteau, multi-award winning chef Davide Oldani, Google President of EMEA Business and Operations Matt Brittin, acclaimed novelist Alessandro Baricco and a man who needs no introduction: Sir Richard Branson.

What do all these great names have in common?

All of these protagonists of the contemporary era – plus many more besides – were keynote speakers at the 2015 edition of the World Business Forum, the standout event in the international business calendar which took place at Milan’s Milano Congressi centre between 3 and 4 November.

The Forum examined several different sides of the theme of the Story Makers, described as “all those who face today’s shocks and use them as jumping off points to build something better, as turning points toward a better future”.
The idea of turning crisis into opportunity is an extremely far-reaching, topical subject and was explored speech after speech by the various speakers, who added their personal experiences to the conversation.
An unmissable event for any budding business leader, the 2015 edition of the World Business Forum once again consolidated its position as the pinnacle of business dialogue, networking and inspiration.

MIP’s MBA cohort of aspiring managers were able to take a privileged role in the event, thanks to their inclusion on the programme.
Thanks to the exclusive, long-running partnership between MIP and the Italian edition of the WOBI, which has given rise to an array of wonderful opportunities over the years, MIP MBA students were able not only to attend the event free of charge, but also to take up a key role in the whole experience, receiving the honour of working alongside the speakers as personal assistants.
It was a truly once-in-a-lifetime experience for the students to spend time in direct contact with leading figures from a plethora of difference sectors, allowing them to learn life and business lessons from the very best.
Elena Sopadzhieva, MBA Candidate 2015-2016, was particularly impressed by the event, explaining:

“It is an inspirational experience to be part of this event, I had the chance to assist Francesca and Roberto D’Angelo from Fight the Stroke which showed me the power we all can have if we really strive for success”.

It wasn’t just a learning experience, however. For the most enterprising students, the World Business Forum was also a unique chance to get to know the greatest minds, the most celebrated decision makers and the most legendary influencers in the world of business.

This was the case for Giosuè Rondinella, MBA Candidate 2015-2016, who acted as the assistant to the incredible Seth Godin during the event:

“I decided to be an assistant because it’s a unique way to be actively involved in one of the most important business events and being able to assist Seth Godin may be a once-in-a-lifetime experience”.

For MIP students, the World Business Forum offered unrivalled networking opportunities, invaluable lessons for the future and full immersion in the ocean of business.