Students from the International Master in Multichannel Marketing Management had the chance to be part of the Innovation Design class held by Pr. Roberto Verganti. Professor Verganti, author, self-entrepreneur, is also a researcher in the Innovation field specialized in product innovation.
During the course “Experience Design & Marketing: the Italian Way” the students of the International Master in Multichannel Marketing Management (IM4) were able to analyze cases and strategies undertaken by paramount Italian brands in key sectors like food & wine, design furniture, fashion, automotive and industrial goods.
During the course “Experience Design & Marketing: the Italian Way” we had the opportunity to interview Marina Cvetic Masciarelli, CEO & President of Masciarelli Tenute Agricole – a symbol of Italian wine and protagonist of the success of modern wine production.