Students from the International Master in Multichannel Marketing Management had the chance to be part of the Innovation Design class held by Pr. Roberto Verganti. Professor Verganti, author, self-entrepreneur, is also a researcher in the Innovation field specialized in product innovation.
During the course “Experience Design & Marketing: the Italian Way†the students of the International Master in Multichannel Marketing Management (IM4) were able to analyze cases and strategies undertaken by paramount Italian brands in key sectors like food & wine, design furniture, fashion, automotive and industrial goods.
During the course “Experience Design & Marketing: the Italian Way†we had the opportunity to interview Marina Cvetic Masciarelli, CEO & President of Masciarelli Tenute Agricole – a symbol of Italian wine and protagonist of the success of modern wine production.