Robert Napoli is studying in the 1st edition of International Multichannel Marketing Management through MIP. The program is represented by 27 students representing 12 countries, and it is truly a multicultural learning environment. His desire is to work in Marketing for Global Brands focusing, ideally, on the use of Big Data to help develop and create Brand Driven Digital Strategies.
Why did I choose MIP? I chose to attend MIP because I wanted to study in a city rich with culture, business, networking, and opportunity. All which can be found in Milan! About 2 years ago I started thinking about how I could continue to grow in my career and better align myself with the ever changing global market. I am passionate about Building a Brand, Digital Strategy, and Communication and wanted to incorporate all these elements in a Master’s program which I found in the IM4 Master’s at MIP.