Tag: "social networks"

Digital marketing: what’s the true value of a like?

More and more companies are investing their media budgets in digital channels, recognising that these provide quality promotion opportunities and more accessible prices. Digital channels also represent a modular option which can be tailored to fit the needs of each brand and, most importantly, are capable of intercepting clients – or prospective clients – during their free time on the internet.

Advice for MBA students: how to build a solid online reputation

According to research conducted by ExecuNet almost all head hunters and human resources professionals carry out online searches to get a more in-depth profile of prospective candidates. After exploring the social lives of the candidates, 70% of those professionals chose not to continue the hiring process. So what do you do to build a solid online reputation?